Independent reports conducted into the economic and media
impact of the Perth 2011 ISAF Sailing World Championships have shown the event
injected almost $39 million into the WA economy and generated millions of
dollars of national and international media exposure for Fremantle, Perth and
WA.
Research conducted by Metrix Consulting showed the original forecast of
5,000 overseas and interstate visitors was well and truly exceeded. The 16-day
event last December attracted more than 7,800 people from interstate or
overseas.
Taking into account the test event in 2010, the emerging nations
program and the numerous training camps held before Perth 2011, the total
number of visitors to the State was more than 9,300, generating an economic
benefit of $38.6 million.
(Source: Talking Tourism)
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